Li Ning Marketing Plan - 1249 Words

Marketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li Ning ¡Ã‚ ¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal, Li Ning has to improve the customers brand perception, rationalize market segments and invest in Mega cities and first tier cities. 2.0 Situation Analysis As the dominant local brand in China sports market, Li Ning is facing intense competition from its multinational competitors. Li Ning ¡Ã‚ ¦s growth rate is 23%p lower than Nike ¡Ã‚ ¦s and 13%p lower than Adidas ¡Ã‚ ¦. Li Ning owns a well-established distribution channel, a powerful†¦show more content†¦E.g. Li Ning + for golf shoes and apparel (exhibit x). 3.4 Marketing Mix 3.4.1 Dual pricing policy; For high-end market, Li Nings price should be 5%-10% lower than Nikes and Adidas ¡Ã‚ ¦. For middle and low end market, Li Nings price should be 30%-40% lower than Nikes and Adidas ¡Ã‚ ¦. 3.4.2 Advertisement and promotion: 4P 4C dual strategy Product ¡@ Customer solution ¡@ mid- low end high end Li Ning Li Ning Sub brand running, basketball, badminton, table tennis, soccer shoes running, basketball, golf, tennis Price ¡@ Customer cost ¡@ low middle high 30-40% lower than MNCs 5-10% lower than MNCs 30-40% higher than domestic competitors 50% higher than domestic competitors Place Convenien- ce ¡@ 2nd 3rd tier cities (mid- high school student) mega 1st tier cities (college student and 25-34) directly controlled, franchised stores directly controlled, franchised stores add hypermarket add department store and flagship store Promotion Communi- cation sponsorship for sports event sponsorship for sports event TV ad, outdoor billboard, magazines, etc TV ad, outdoor billboard, magazines, etc withdraw unpopular team- and sports sponsorships withdraw unpopular team- and sports sponsorships brand endorsement with international sports stars and top ranked teams brand endorsement with international sportsShow MoreRelatedLi Ning Marketing Plan2787 Words   |  12 Pagesin Information Technology, Vol.14 Marketing Plan for Li-Ning Product Expansion in UK Xin Zhang Dept. of Sports Economics ï ¼â€  Management, Wuhan Inst. of P.E . Wuhan, China Keywords: marketing Plan; expansion; Li-Ning Company Abstract. Through the analysis of UK market situation for Li-Ning Company. This paper makes a marketing strategy for Li-Ning product expansion in UK and also includes the financial forecast, evaluation and control. Introduction Li-Ning Company Limited is a major Chinese athleticRead MoreLi Ning Marketing Plan Essay1105 Words   |  5 PagesMarketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li Ning ¡Ã‚ ¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal, Li Ning has to improve the customers brand perception, rationalize market segments and invest in Mega cities and first tier cities. 2.0 Situation Analysis As the dominant local brandRead MoreCompare and Contrast the Marketing Strategies of Li Ning Domestically and Internationally1480 Words   |  6 Pagescontrast the marketing strategies of Li Ning domestically and internationally With the development of Chinese economy, sports industry has become one of the new industries in china, which has large market size and high growth rate (Qinqin, n.d.). In Chinese sports area, Li Ning brand, built by famous gymnast Li Ning (Enright, 2012), is the market leader and owns about 8000 hypostatic shops domestically (Zhang,2011). Similar to some international famous brands like Nike and Adidas, Li Ning intendsRead MoreMarketing Analysis of Li-Ning5098 Words   |  21 PagesExecutive summary LI-NING limited company was found in 1980. At the beginning of its establishment, it cooperated with Olympic team of China to push the development of sports goods. At the same time, LI-NING spared no effort to sponsor all kinds of matches. In 1995, it became the leading sports brand of China. Through exploration over 20 years, it gradually becomes a famous international sports brand representing China. In this report, it makes a marketing plan for the next three years accordingRead MoreMarketing Approaches of Nike and Li-Ning3148 Words   |  13 PagesMarketing approaches of Nike and Li-Ning 1.0 Introduction Mature marketing approaches bring companies considerable fortune, especially in such a competitive market. Therefore, marketing people play an essential role in planning, decision-making, market segmenting, targeting, pricing and positioning. In the following report, it will explore the marketing theory and practice of two products of two famous companies, the world’s largest sports goods company Nike and China’s popular sports brand Li-NingRead MoreLi Ning - Anything Is Possible4305 Words   |  18 PagesWATHIEU GAO WANG MEDHA SAMANT Li Ning - Anything is Possible Sharing Zhang’s belief that a superior level of category leadership was within reach if the Li Ning brand could somehow acquire elements of brand strength equivalent to those associated with the Nike and Adidas names, vice president of marketing Abel Wu was pursuing a marketing strategy aimed at establishing in people’s minds, just in time for the Olympics, a uniquely differentiated position for the Li Ning brand. Chief among Zhang’s concernsRead MoreExpanding the Playing Field: NikeÂ’s World Shoe Project5641 Words   |  23 Pagesalso potential for additional jobs in emerging markets and a more environmentally friendly footwear product. Prior to Tom Hartge’s appointment as director of development, an Emerging Market Task Force had developed a new business plan for the World Shoe Project. The plan first outlined the special tenets for the concept of â€Å"local-for-local† manufacturing. In other words, the shoes were manufactured in China using local materials, local labor, local currency, and Nike’s existing manufacturing networkRead More Nikes Plan for China Essay940 Words   |  4 PagesNikes Plan for China Nike is already a global power house, however the potential to increase sales in China was the topic of the most recent annual investor meeting. One may question Nike’s preoccupation with China. After all, Nike China is dominant. They are currently the number one brand with the number one market share while competitors Reebok and Adidas are in 4th and 5th places respectively. They have tripled revenue in the last two years. With 2000 points of sale, 400 stores in the topRead MoreDecathlon China1582 Words   |  7 Pagesshort term and market share in long term. So how can decathlon china use social media effectively to attract more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social Media as a marketing tool? Case Analysis:- Decathlon was established in 1979, it’s a multinational French manufacturer and retailer of sports good. Decathlon is exercising its hundreds of retail shops in different parts of the world. Decathlon China was establishedRead Moreadidas bcg2242 Words   |  9 PagesForward, or Horizontal Integration ïÆ' ¼ Market Penetration Adidas can open more outlets in Western Europe including France and Great Britain. So that, they can compete with their competitor Nike Adidas also can sponsor big event as their marketing strategies. So then, their product will acknowledge by people. Product Development Make improvement on their Reebok toning shoes. Produce more ‘green’ product to attract more customer and compete with competitor. This is because many company

Aristotle Was An Ancient Greek Philosopher Who Was Gifted

Aristotle was an ancient Greek philosopher who was gifted in many areas of education but among his educational resume perhaps his biggest impact was his writing in philosophy. His writings today have been embedded in the way we think today and make us think of our telos as human beings. Aristotle’s views on how to obtain true happiness is through virtue, he claims every living thing aims at good. The problem with this is that we as human beings accept the good life of another but not of a human being. The practice of philosophy that sets us apart from other animals is that we question our existence and the way we live. We tend to think and reflect on what the reason we are here for. In addition, we have the ability to be creative and make†¦show more content†¦143). There are three kinds of motivational pairs/friendships according to Aristotle: friendships based on utility, pleasure, and virtuous. A virtuous friendship being the highest form is when one wishes the ul timate goodness for the other’s sake in which Aristotle says they are the hardest to find and most lasting friendships. A lover’s relationship would be in what Aristotle says, â€Å"[t]he young are also lustful, since the greater part of the sexual love results from passion based on pleasure...† (page. 147) that tends to dissolve rather quickly. A utility relationship works in the same way, once one person feels the relationship no longer serves as an advantage it dies out. In order to understand and engage with Aristotle’s understating of virtue that helps leads to happiness, one must put them into practice. The virtue I chose to practice for my experiment was temperance; I specifically practice self-restraint towards my short fuse. The reason I chose this was because I noted I tend to get mad very quickly at even the smallest things regardless if the situation is in my control or not. The relationship that I noticed that would make a difference with the experiment to see if it worked was with my younger sister and I’s. Various situations arose with my sister where I put my temperance to the test. In manyShow MoreRelatedGreek Philosophy : The And The Sophists1167 Words   |  5 PagesSmith Greek Philosophy Henry Schuurman I.D Number:130010 Mailbox Number: 621 Protagoras and the Sophists Throughout the history of the world, philosophy has been at the forefront of the human search for knowledge, but there is no other philosophy like ancient Greek philosophy. Ancient Greek philosophy roughly began in the sixth century BCE and continued on up until ancient Greece became apart of the Roman Empire. The great Greek philosophers of the time, like Plato, Socrates, and Aristotle focusedRead MoreAlexander the Greats Impact on the World Essays1339 Words   |  6 Pagesthe world had ever seen, which stretched from ancient Greece to India. The son of King Phillip II of Macedon, Alexander was educated by the philosopher Aristotle and first led Macedonian troops at age 18. Many times Alexander was worshipped as a god in some of the countries he ruled. He had a huge impact on world history spreading the seeds of western culture and philosophy across the world and has legends and stories about him in over 80 languages. He was head strong, violent, extremely brave, politicallyRead Mo reAlexander the Great: Historys Greatest1250 Words   |  5 PagesIntroduction Pella, Macedonia was the birthplace of the greatest man in history: Alexander the Great. Greatness was in his blood, fierceness and bold fighting was only a bit of his entity. Alexander also influenced the world. He died young and for a brief period of twelve years of his life were actually spent engaged in performing the work of his life (Abbot, chapter 1). However, his influence was great and seen throughout history around the globe. Alexander the Great was the greatest in history becauseRead More Impact Of The Renaissance in Europe Essay1139 Words   |  5 Pagesthe modern world, for it was the period between the fourteenth and fifteenth century in Italy, when the base of modern civilisation was formed. It was mainly through the revival of ancient learning that new scientific values first began to overthrow traditional religious beliefs. People started to accept a new rational and objective approach to reality and most important of all to rediscover the importance of the individual. The result in Burckhardt words, was the release of the’ full wholeRead MoreCultral Life in Ancient Greece Essay1839 Words   |  8 Pagescultural life? There were many different aspects to the Spartan cultural life which ancient sources and evidence have provided insight and knowledge for our modern societies. These features include art, architecture, writing and literature, and Greek writer’s views of Sparta. The Spartan cultural life also gives us knowledge into other aspects of Spartan life and the society in which they lived. Architecture was one of the essential parts of the Spartan cultural life. The main sites for SpartanRead MoreThe History of the Greeks: Hellenic and Hellenistic6253 Words   |  26 PagesThe History of the Greeks: Hellenic and Hellenistic The Hellenic Age and the Hellenistic Age are the two main periods in Greek history. The Hellenic Age is significantly different from the Hellenistic Age. The Hellenic period saw the rising and falling of the polis while Hellenistic period was plagued by warfare among the remaining dynasties. Despite the differences between the Hellenic and Hellenistic periods, the one thing that remained consistent in both periods was the Greeks ability to not onlyRead Morehistory of philosophy5031 Words   |  21 PagesThis article  may require  copy editing  for grammar, style, cohesion, tone, or spelling.You can assist by  editing it.  (April 2013) Philosophy Philosophers Aestheticians Epistemologists Ethicists Logicians Metaphysicians Social and political philosophers Traditions Analytic Continental Eastern Islamic Platonic Scholastic Periods Ancient Medieval Modern Contemporary Literature Aesthetics Epistemology Ethics Logic Metaphysics Political philosophy Branches Aesthetics Epistemology Read MoreThe Evolution Of Science Theory3565 Words   |  15 PagesScientific knowledge has undergone an evolutionary shift starting with triumphalism and arriving at the present-day modern sciences including theories of evolution and an understanding of DNA as a double-helical molecule. Phenomenal pioneers such as Aristotle, Dalton, and Hippocrates have paved the way for new inventions, discoveries, and theories. Triumphalism is the view that the progress of science is somewhat gradual and progressive. Triumphalism is still relevant today because even in scientificRead MoreFate and Destiny7886 Words   |  32 Pagesfate and destiny. In fact, fate and destiny are terms that are often used as synonyms as if there were no differences between the two words. This paper distinguishes the two concepts by reviewing some historical distinctions made by a variety of philosophers, psychologists and scientists. The paper also discusses some of our contemporary understandings of destiny and concludes that an individual’s stance toward fate and destiny significantly affects one’s sense of life-authorship and vitality. It isRead MoreComparing Socrates And Descartes On The Proof Of Existence Of God1759 Words   |  8 PagesComparison between Socrates and Descartes on the proof of existence of God. Socrates is who established ancient philosophy with Plato and Aristotle. His philosophy effects Western system of philosophy. He was born BC 470 in Athens and his father was a sculptor and his mother was midwife. He focuses teaching other people that philosophical argument in his life. He doesn’t want material for teaching because he doesn’t have material greed. His goals are verifying the oracle, question our belief, and

Compare the Ways the in Which the Writers of Flight Free Essays

Compare the Ways the in which the Writers of Flight and Compass and Torch show Characters coming to terms with growing up. Growing up will always be a greatly discussed topic for writers, regardless of genre, time period or their own personal experiences. Stories about growing up have been a part of fiction throughout history, with great authors such as J. We will write a custom essay sample on Compare the Ways the in Which the Writers of Flight or any similar topic only for you Order Now M Barrie, CS Lewis and even Stephen King adding their own contributions. The pieces discussed in this essay have very different views on growing up and are told from very different perspectives. One from an elderly man wishing his granddaughter would stay young forever and one from a young boy trying to be much older then his respective years. Flight, by Doris Lessing, is the story of an old man’s struggle to accept his granddaughters desire to get married and his own negative feelings on marriage. Lessing was raised in Zimbabwe in the 1930’s, by a mother determined to keep a strict Edwardian lifestyle, which may have been responsible for Lessing‘s opinions on marriage. Lessing is quoted saying â€Å"There is a whole generation of women and it was as if their lives came to a stop when they had children. DorisLessing. org, 2012, [online]. The protagonist, the Grandfather, has similarities in his opinions to that of Lessing’s own. Which is that marriage is for when you are ready to give up on a life of your own. Compass and Torch, by Elizabeth Baines, is the story of a camping trip between a young boy and his father. The pair have not spent time alo ne together since the father’s divorce from the boy’s mother, a year earlier. Their relationship has been damaged by their estrangement which they both are trying to repair, although they are not capable of it in just one night. The primary character of the story is the boy, with the majority of the story being told from his perspective. Both of the authors use characterisation as a method to portray the theme of growing up. In Flight, the grandfather is upset at his youngest granddaughter’s longing to grow up and move out, it is shown in this quote from his internal monologue ‘now the house would be empty, gone all the young girls with their laughter and their squabbling and their teasing. He would be left, uncherished and alone. He feels abandoned by her, he is the only mentioned male family member and it assumed that he is the father figure to his grandchildren. His perspective is from a person left behind by the person growing up rather than the person who is growing up, which is less common in fiction. By the end of the story the grandfather has become more accepting of the change, which is illustrated by his release of the pigeons. The boy in Compass and Torch is the focus of Bainesâ€℠¢s story. He is eight years old and trying to act like a grown man. He is striving to convince his father and himself that he is a man and equal. ‘In which he and his father will be two men’ is just one example of his determination to be seen as a man. The attempt at equality is his way of adjusting to his changed relationship with his father. In contrast when he is at home with his mother he acts the most mature, especially with his stepfather Jim, ‘‘Yes’ said the boy, forcing himself to acknowledge Jim’s kindness and affirmation. ’ is a example of the boy showing a surprising amount of maturity for an eight year old. Differing from Flight, the boy does not have a epiphany at the end of the story and it is assumed he will continue his attempts at maturity when he wakes. The language style varies in the two pieces. In Compass and Torch, Baines switches the narrative between the view points of her characters, mostly from the perspective of the boy but with brief insights into what the father is thinking and occasionally the horses. In Flight, Lessing writes from the outlook of the Grandfather, with the entirety of the story filled with his actions and thoughts. This fits with the aims of the two pieces, Flight being about the grandfathers opinions and emotional journey, in contrast, Compass and Torch is about the changed relationship between the two individuals, so the switching narrative fits with the theme of story. Both of the writers use very evocative imagery in the stories. In Compass and Torch, ‘Beyond the gate is the open moor, pale in the early evening with bleached end-of-summer grass, bruised here and there with heather and ge-old spills of purple granite’ is the first example of many suggestive descriptions that conjure images of the dark rugged terrain, it is not a coincidence that the description fits with the Snowdonia mountains in Baines’s native Wales. She uses the wilds as a metaphor for the uncharted terrain the man and boy are negotiating in their new relationship, in contrast to the stable and homely setting when the boy is at home with his mother. Similarly, Flight has very a descriptive setting but with much bolder and brighter colours than the dark greys and greens of Compass and Torch. The dark red soil’, ‘a stream of rich green grass’ and ’the pink flowers’ all set a bright and idyllic tone to the railway cottage and surrounding land where the story is set. Lessing’s metaphor is different to Baines’s, Lessing’s colourful home represents the childhood and innocence of the granddaughter. It’s isolated location adding to the image of safety against the intrusion of the outside world, its maturity and corrupting influence. Baines’s use’s her control of information in the Compass and Torch much more than Lessing. In Flight, the only glaring lack of information is the fate of the Grandfather and his daughters respective spouses. There is no mention implied or otherwise of the former‘s wife. ‘I was married at seventeen and I never regretted it (said his daughter), Liar’ he said. ‘Liar. Then you should regret it,’ implies that the daughter’s was an unhappy marriage in the eyes of the Grandfather or at least she was too young and he wishes his granddaughter could avoid her mistake. If the writer had included what had happened, we might sympathise with either the Grandfather or his daughter but it is left out, as it is not a story about fact, it is a story about the Grandfather’s feelings and that would distract from the point. Baines is much stricter with what information she gives the reader, but there is a very clear aim to her lack of detail. The only name we are given is that of Jim the step dad, the members of the family are nameless. The divorce details are left out. The reason why the dad has been absent and his current relationship status is unknown. All of this undefined detail creates the ability for the reader to relate to the story easier and attach their own experiences. In one instance, a fellow student found herself empathising with the mother, who is not the warmest of the characters, as she knows how she feels when allowing her own child to visit her father. This was Baines’s aim, the fact that the dad is the very archetype of the strong male character type and the boy, a very familiar personality to anyone with experience of eight year old boys trying to impress someone, all help the story be more accessible to the reader. There are recurring patterns running throughout both of the pieces, which the authors use to tie in their themes of growing up. The pigeons in Flight are a metaphor for the grandfather trying to control and protect his granddaughter, ‘feeling the cold coral claws tighten around his finger. Content, he rested the bird lightly on his chest,’ shows he was happiest when his granddaughter is holding on to him as tightly as he was holding her, but now the relationship has changed and he’s holding on to her alone. At the end of the story when he release the pigeons, it is his way of symbolising his reluctant acceptance of her leaving. All though ‘She was staring at him’ and ‘He saw the tears run shivering off her face’ indicates that now that he has let her go and she is free to pursue her adulthood, she is frightened to go on without him. Lessing turns the tables there, showing the other side that the girls desire for independence is not all she thought it was going to be. In Compass and Torch, the pattern is the recurring interference of the horses. They are totems for the mistakes the boy and the man are making. The dad is in so much pain and scared that he is losing his son that he is ignoring his son’s attempts at bonding, its shown in the line ’the horse comes up to the car,’ ‘The man bats her away,’ he repeatedly ignores the horse like he ignores his son. The boy has a different problem, he is so obsessed at being a man like his dad that he forgets to be a child, ‘(the horse) provides a close up display that could easily fascinate an eight-year-old boy’ which the boy ignores ‘eyes only for the man. The horses show that the man is the one who needs to grow up, stop wallowing in self pity and try and connect with his son, that way the son will be able to stop trying to be a man and enjoy his childhood which is surely what the dad would prefer. Growing up is explored from two very different perspectives in the stories, both deal with accepting the reality of the situation ra ther then what the characters would prefer. The grandfather has to accept his granddaughters growing up and the son has to accept he is not a man just yet. How to cite Compare the Ways the in Which the Writers of Flight, Essay examples

Literature Review on Perpetual Inventory System

Question: Explore literature review on perpetual inventory system. Answer: Definition of case study: Case study can be defined as the report of the publishers concerning an individual, assemblage of group or circumstances that has been premeditated during the course of time. If the case study is concerned regarding an assemblage of group, it demonstrates the actions of the assembly entirely and not the actions of the each one personality of the group. Case studies are usually produced by following a prescribed procedure of do research. These case studies most probably emerge in the study venues, in journal articles and specialized meetings relatively than working in the popular works. Hence, the resultant body of case study research has extended history of acquiring important position in numerous areas of regulations and professionalisms, which ranges from psychology to anthropology along with in the fields of political science and education, clinical services, social services and administrative service. Definition of action research: The term action research can be defined as the research, which is conducted to solve a quick problem or it, is regarded as the meditative procedure of progressive inconvenience solving which individuals working with the others as teamwork lead. Thus, action research can be defined as one of actively participating in a concerned situation while simultaneously performing research activities. Action research can be undertake by the large organisation, supported or directed by the expert researchers, by means of improving the approaches and practices concerning the knowledge of the surroundings inside which they practice. Action research also defines that designers and the stakeholders work in collaboration with the researchers in order to propose a new course of action so that they can help their community to enhance its work practices.

Business and Professional Communication Skills

Question: Discuss about the Business and Professional Communication Skills. Answer: Introduction: The updated textbook written by Beebe Mottet addresses the skills of the business and professional communication as the core concept. It emphasise on the global leadership in todays global workplace. This is an important source as it does not bind the communication methods in limits. It explains the five fundamental principles of communication that provides a great framework of teachings. The authors has explained these principles by applying them on various professional and business contexts like interview, teams and groups, workplace relationship and presentations. The drawback of the book is that it focuses mainly on the global level example, where as some small scale organisations examples would have very useful to understand different scenarios. This reference is a great choice as a resource because it answers a number of questions that need to be answered in my report. It explains the importance of bringing in the new technology in an organisation. The best part is it takes in focus the national as well as global level competitiveness that an organisation has to face and how a new technology can help in gaining in the competition is explained thoroughly. It also explains the implementation and training support that is required for introducing the technology. The drawback of this article is that it is a general article on the introduction of the technology in the organisation and thus does not focus on the technology selected for the organisation. This newspaper article is important because it explains that in todays scenario of business how important CRM is. It explains five most important Cs for a successful start-up business and that includes the CRM. It says that it doesnt matter what is the size of the company CRM is an important factor that should always be present in the company. This article helps in giving weight to justification of using this technology in the organisation. Though, this article is related to other Cs also. So, basically very less information is being given on our topic but, whatever is given is useful for the report. The report that needs to be written is to convince the management to introduce the new technology that is CRM in the organisation, and this article hammer the last nail to it. This article explains how CRM software can change leads into great opportunities. It emphasise on the use of CRM and how beneficial it will be for an organisation. This article explains the process to use CRM for the companys benefits. The article is very well-written but, lacks practicality. Some options are not very practical for all the organisations to use. This journal article is the one that explains about the new technology that needs to be introduced in the organisation. This article covers all the points required to write a report about the new technology and the questions related to it. This article focuses on explaining about the CRM software, how it will be beneficial for the company, what are the limitation of the software, the budgeting required for it, and the other information required is also there in the article. The article has a good approach towards the subject, but it was written in 2010, some its content may have get old and therefore, not very useful. This article revolves around the procedure to find the best CRM software for an organisation. It is helpful to know what type of software will be helpful and beneficial for the company. There are various CRM software in the market and every software has its own speciality. It becomes difficult for a company management to decide which CRM software is best suited with the companys requirements here this article helps and provide steps to find the best CRM software. Article is very helpful, but it is too long and bit difficult to understand the steps given to select the CRM. Many statements clashes with each other that confuse the person reading it. Problem- the Company wants to increase its clientele by working on to increase more online orders. Background of the problem- the company has website that take online orders but it is not satisfied with the number of orders it is getting so the management has decided to add a new technology to reach the potential customers. Gathering of information- the information will be gathered with the help internet. Using correct keywords like CRM Software, Options of CRM software, New technologies available for organisations, How to gain more online customers. From all the sources available the best and most informative sources will be used to shortlist the information required to write the report. References Ahmad, S. (2014). Technology in Organizations.International Journal Of Research In Business Management,2(7). Beebe, S., Mottet, T. (2013).Business Professional Communication: Principles and Skills for Leadership(2nd ed.). San Marcos: Pearson. Kubi, B., Doku, A. (2010). Towards a successful customer relationship management: A conceptual framework.African Journal Of Marketing Management,2(3), 037-043. Retrieved from www.academicjournals.org Leary, B. (2015).Determining the best CRM software for your organization.SearchCRM. Retrieved 23 March 2017, from searchcrm.techtarget.com Mahalingam, T. (2016).Startups expect five Cs from firms: coaching, customer relationship, capital, connects and cofounders, says Ravi Gururaj.The Economic Times. Retrieved 23 March 2017, from economictimes.indiatimes.com Nadeau, A. (2015).Lead Management: 5 Ways CRM Software Converts Leads Into Opportunities.Thevarguy.com. Retrieved 23 March 2017, from thevarguy.com

Cancer Essays (787 words) - Drug Policy Of The United States

Cancer My friend, John, has an uncle who had cancer eight years ago. For five months, he had to get shots of chemotherapy every week. To him, the cancer wasn't the enemy but the cure was. He knew that chemotherapy had killed his healthy cells along with his mutated ones. His bones were weak, his hairs were coming off, and his spirit was fading. One day, John sneaked into the hospital with an ounce of marijuana. His uncle was hesitant at first but the torturous power of the chemotherapy was too strong. Within a week, this pale and bald man transformed into this pale and bald man with spirit. For the next two months, he had to worry about being caught with something that made his life worth living. From that moment, I knew that marijuana was not the devil that the government projected it to be. Our country's war on drugs places great emphasis on arresting people for smoking marijuana. During President Clinton's administration, approximately 2.8 million Americans have been arrested for marijuana offenses. In 1997 alone, state and local law enforcement arrested 695,200 people for marijuana violations. The 1997, yearly arrest total for marijuana violations is the highest ever recorded by the FBI. These figures show the conception that the government wants marijuana to have. The laws for marijuana vary from state to state. In Hawaii, Cultivation, delivery, or sales of marijuana from 2.2 lbs. to 1000 lbs. could get you 10-99 years in prison and a fine of $25,000. There is a mandatory sentence of 3 to 15 years. When caught with over 1000 lbs. of marijuana, there is a mandatory sentence of life without parole. Selling to minors could get you 2 to 20 years with a fine of $10,000. Involving in a drug trafficking enterprise could get you 25 years to life for the first offence with a fine of $50,000 to $1,000,000. The second offence has a mandatory sentence of life without parole. My past experiences with marijuana have shown that it is not an addictive drug. My friends have always said that marijuana is safe. They have been using it for a couple of years. I have known a lot of people to quit marijuana "cold turkey." They usually get bored of the drug or, in more cases, they don't have the money to continue. I have no known anyone to rob a bank for an ounce of marijuana. Legalization is an option that hasn't gotten a chance but should be given one. People feel that legalizing marijuana would increase the amount used, but marijuana should be legalized because it will reduce the great amounts of money spent on enforcement and it will increase our country's revenue. There will also be many benefits that can be uncovered to help people if legalization of marijuana is given a chance. The notion of legalization is not a new idea. Groups such as the Physician's Association for AIDS Care, Norml, and the National Lymphoma Foundation argue that marijuana should be legalized in order to treat terminally ill patients. Among them are AIDS victims who find that marijuana stimulates their appetites so they can fight off dangerous emaciation. Glaucoma sufferers who have used marijuana said it has prevented them from going blind. A cancer patient could be using marijuana for alleviating unbearable pains from chemotherapy. Legalization of marijuana would benefit the federal budget in two ways. First, the federal revenues would increase because marijuana cigarettes would be taxed at the point of sale, and also the companies that make the cigarettes would also pay income taxes. Second, there would be a reduction on the amount spent on law enforcement efforts to apprehend and prosecute users and sellers of marijuana. The drug enforcement authorities might reduce their budget requests, but more likely focus more intensely on hard drugs and violent crimes. The courts would be relieved of hearing some drug cases, as well. There would probably be arrangements that would be made to license the production of marijuana into cigarettes. If the government can sell cheap and pure marijuana, then thousands of drug dealers would be put out of business. Then a secret part of the economy would finally come into the light. If marijuana is legalized, doctors could get on with investigating marijuana's medical uses without fears of controversy. After legalization, it might become possible for the users to discuss their problems of marijuana use without getting caught up in a legal situation. An age restriction of twenty-one and a zero tolerance behind the wheel will

Condorcet essays

Condorcet essays Marie Jean Antoine Nicolas de Caritat, better known as Marquis de Condorcet, was born in Ribemont, Paris. He studied at Jesuit schools and the college de Navarre and later became a French philosppher, political leader, and mathmatician. He published a book titled Essai sur le calcul integral and in 1769 he was elected to the Academie des Sciences. He was very fasinated by probality and the philosophy of mathematics and this is where most of his famous work evolved from. He wrote Essay on the Application of Analysis to the Probabilty Majority Decisions which was very important work in the development of probablity. Condorcet was very opposed to the church and to show his opinions on this he wrote Vie de M Turgot and Vie de Voltaire. Both of these works showed how he agreed with the economic ideas of Turgot and the ideas of Voltaire, who was also opposed to the church. He is most known for his method for electing people in single-seat elections. His method Marquis de Condorcet became i nvolved in politics and was in great favor of the French Revolution. He became the president of the Legislative Assembly. During the revolution he fled due to his strong disagreement with the Girondists. While he was hiding he wrote Esquisse dun tableau historique des progres de lesprit humain. He used nine stages to show the progress of the human race. He also showed another stage which showed the human perfection can be established with the help of education. He was soon discovered and was found dead the following day. ...